PACKAGING DESIGN
The series of animations are each based on a real life setting from a California Road Trip; the coastal town of Santa Barbara, the redwoods along Big Sur, the many Gold Rush towns, and the famous Highway One.
The Gold Rush character’s traditional mining outfit has a Cabeza Patata charm with the handmade patterned shirt and the high trousers.
They walk through a setting of rustic objects, plants and signs indicative of the era. Many of the signs are from real places that exist or existed in these iconic Gold Rush towns.
The Gold Rush character’s traditional mining outfit has a Cabeza Patata charm with the handmade patterned shirt and the high trousers.
They walk through a setting of rustic objects, plants and signs indicative of the era. Many of the signs are from real places that exist or existed in these iconic Gold Rush towns.
The Surfer runs through a reimagined Santa Barbara surrounded by palm trees and street signs indicating hidden messages like the ‘Surf Club’ or the ‘Patata School’ cinema.